Vehicle Counter

from Walter Nunziati
Company Name: Magenta
Product Categories:
  • Software & SaaS
  • Distributor
  • Reseller
Target Markets:
  • Worldwide

The Product

Vehicle Counter is a traffic monitoring application developed on the Axis Camera Application Platform (ACAP). It can be installed on most of the ACAP-enabled Axis camera server (such as the P33 camera servers), and it is capable of collecting meaningful statistics regarding the number of vehicles passing through the observed lanes, their length and speed. The application allows the user to set a number of virtual sensors and to decide how to aggregate the collected data. Sensors configuration can be made by means of a web application which is installed on-board and served by the camera web server. Statistics are stored on-board in the internal memory or SD card, and made available for download via a simple REST web service interface.

The Opportunity

Our application benefits greatly from the possibility of running inside smart cameras made by Axis, the worldwide leader of the IP camera market. They provide us with many lead trough their portal, we need local distributors/resellers/integrators that can help us to follow such leads.

The Company

Magenta ( is a company that designs and builds software solutions tailored to specific customer requirements. We have specialised in multiple types of applications (enterprise, mobile, embedded) and sectors (transportation, safety, tourism, multimedia). We are also very active in innovation and R&D. This reflects in my current role, which is to work on grants and research proposals. I have co-written, participated in and coordinated, projects funded by various ICT programmes, such as FP7, ERA-SME, Manunet, Crosstexnet, and others. Recently, Magenta has been involved in digital social innovation initiatives, and right now we are committed to increasing our engagement in this field.